Bicycling Australia\u2019s signature cycling event, the Bowral Classic, has been announced as a national finalist in not one but three major categories of the 2017 Australian Event Awards.<\/p>\n
Selected as a national finalist for \u2018Best New Event\u2019, \u2018Best Community Event\u2019 and \u2018Best Achievement in Marketing, Communication or Sponsorship\u2019, a rigorous review process pitched the Bowral Classic against hundreds of other entries from across Australia.<\/p>\n
The panel determined the Bowral Classic to be a stand-out and hot contender for this year\u2019s gala awards awards ceremony to be held on Queensland\u2019s Sunshine Coast on September 13.<\/p>\n
Co-chair of the awards judging panel, Sandy Hollway AO, said nomination put a spotlight on the industry suppliers delivering incredible technical, design, marketing and other achievements.<\/p>\n
\u201cThe finalists in this year\u2019s Australian Event Awards demonstrate the strength and variety of Australia\u2019s events industry,\u201d he said.<\/p>\n
\u201cFrom outstanding events in regional areas, to events raising awareness and funds for important causes, bringing Australian brands to life with innovative activations, tourism events pumping money into local economies and many other exhibitions, conferences, festivals and events bringing people together for reasons of celebration, knowledge and connection.\u201d<\/p>\n
James Yaffa, head of Bicycling Australia\u2019s parent company Yaffa Media,\u00a0was thrilled with the nominations and said the\u00a0recognition is not possible without the fantastic support from\u00a0external stakeholders, partners and the amazing riders who took part in the inaugural Bowral Classic.<\/p>\n
More than 3,000 people enjoyed last year\u2019s Bowral Classic – a one-day Gran Fondo Cyclo-Sportif held in the pristine Southern Highlands of New South Wales. Lauded a huge success, participants helped raise more than $110,000 for charity. This year\u2019s Bowral Classic, on October 22, looks set to be an even greater success.<\/p>\n
Yaffa Media have since announced two sister events, the Clare Classic for South Australia on April 8, 2018, and the Noosa Classic in sunny Queensland on August 26, 2018.<\/p>\n