{"id":2485,"date":"2019-07-01T01:04:12","date_gmt":"2019-06-30T15:04:12","guid":{"rendered":"https:\/\/cyclingclassics.com.au\/bowral\/2019\/07\/01\/lazer-helmets-a-century-of-innovation\/"},"modified":"2025-03-18T14:46:20","modified_gmt":"2025-03-18T03:46:20","slug":"lazer-helmets-a-century-of-innovation","status":"publish","type":"post","link":"https:\/\/cyclingclassics.com.au\/bowral\/2019\/07\/01\/lazer-helmets-a-century-of-innovation\/","title":{"rendered":"Lazer Helmets: A century of innovation"},"content":{"rendered":"<p>2019 is a big year for Lazer, marking their 100th anniversary!<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-6856 alignright\" src=\"https:\/\/www.bowralclassic.com.au\/wp-content\/uploads\/112470_irmo_keizer-1-300x200.jpg\" alt=\"\" width=\"425\" height=\"283\" \/><\/p>\n<p>The brand has seen the evolution in cycling from zero protection to the high-end, lightweight safety products of today. A century of expertise has crafted Lazer to masters of helmet innovation, leading the way in product design.<\/p>\n<p>With exciting partnerships and heroic victories in professional cycling, mountain biking, triathlon and track racing, the Lazer brand has elevated its experience enormously. Ready for another 100 years!<\/p>\n<p>Lazer is passion, performance and the joy of riding. Make sure you visit the trailer and photobooth in the event village at the Bowral Classic!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2019 is a big year for Lazer, marking their 100th anniversary! The brand has seen the evolution in cycling from zero protection to the high-end, lightweight safety products of today. A century of expertise has crafted Lazer to masters of helmet innovation, leading the way in product design. With exciting partnerships and heroic victories in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[150],"tags":[39,43,17,112],"class_list":["post-2485","post","type-post","status-publish","format-standard","hentry","category-sponsors-news","tag-bicycling-australia","tag-bowral","tag-bowral-classic","tag-cycling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lazer Helmets: A century of innovation - Bowral Classic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cyclingclassics.com.au\/bowral\/2019\/07\/01\/lazer-helmets-a-century-of-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lazer Helmets: A century of innovation\" \/>\n<meta property=\"og:description\" content=\"2019 is a big year for Lazer, marking their 100th anniversary! The brand has seen the evolution in cycling from zero protection to the high-end, lightweight safety products of today. A century of expertise has crafted Lazer to masters of helmet innovation, leading the way in product design. With exciting partnerships and heroic victories in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cyclingclassics.com.au\/bowral\/2019\/07\/01\/lazer-helmets-a-century-of-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Bowral Classic\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-30T15:04:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T03:46:20+00:00\" \/>\n<meta name=\"author\" content=\"Dominic Unwin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dominic Unwin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cyclingclassics.com.au\/bowral\/2019\/07\/01\/lazer-helmets-a-century-of-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cyclingclassics.com.au\/bowral\/2019\/07\/01\/lazer-helmets-a-century-of-innovation\/\"},\"author\":{\"name\":\"Dominic Unwin\",\"@id\":\"https:\/\/cyclingclassics.com.au\/bowral\/#\/schema\/person\/b6ada67a506b7269dbd36455f4b5210b\"},\"headline\":\"Lazer Helmets: A century of innovation\",\"datePublished\":\"2019-06-30T15:04:12+00:00\",\"dateModified\":\"2025-03-18T03:46:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cyclingclassics.com.au\/bowral\/2019\/07\/01\/lazer-helmets-a-century-of-innovation\/\"},\"wordCount\":105,\"publisher\":{\"@id\":\"https:\/\/cyclingclassics.com.au\/bowral\/#organization\"},\"image\":{\"@id\":\"https:\/\/cyclingclassics.com.au\/bowral\/2019\/07\/01\/lazer-helmets-a-century-of-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bowralclassic.com.au\/wp-content\/uploads\/112470_irmo_keizer-1-300x200.jpg\",\"keywords\":[\"Bicycling Australia\",\"Bowral\",\"Bowral Classic\",\"Cycling\"],\"articleSection\":[\"Sponsors News\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cyclingclassics.com.au\/bowral\/2019\/07\/01\/lazer-helmets-a-century-of-innovation\/\",\"url\":\"https:\/\/cyclingclassics.com.au\/bowral\/2019\/07\/01\/lazer-helmets-a-century-of-innovation\/\",\"name\":\"Lazer Helmets: A century of innovation - 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