BICYCLING AUSTRALIA OFFICIALLY LAUNCHES THIRD ANNUAL NOOSA CLASSIC

BICYCLING AUSTRALIA OFFICIALLY LAUNCHES THIRD ANNUAL NOOSA CLASSIC

Bicycling Australia, Australasia’s leading cycling media brand, is excited to return to the Sunshine Coast with theannual Noosa Classicafter being cancelled in 2020 due to the COVID-19 pandemic. The Noosa Classic will be a thrilling festival of cycling to be held over the weekend of 14 – 15 August 2020.

The Gran Fondo event will return bigger and better, with the addition of the Gyndier Drive Hill Climb, a fast-paced challenge to be held on Saturday 14 August. The Gran Fondo event on Sunday 15 August has also seen a refresh, with the introduction of the exciting new 65km Rouleurs course. Participants can also choose from the 120km Challenge Classic and 160km Maxi Classic routes. 

Participants will ride through the beautiful Noosa hinterland and surrounding areas such as Tewantin, Imbil, Kandanga, Cooran, Kin Kin and more. For further community information regarding routes, road closures and more please visit www.noosaclassic.com.au/community

A major coup for the greater Noosa region, a third of riders travelled from interstate for the 2019 Noosa Classic with many international participants along with numerous cycling groups making a multi-day to weeklong holiday of it. 

The Noosa Classic is supported by the Queensland Government through Tourism and Events Queensland and features on the It’s Live! in Queensland events calendar.

Tourism Minister Stirling Hinchliffe said the Noosa Classic was a highlight on the local events calendar.

“Noosa is the perfect location for the Classic,” Mr Hinchliffe said.

“The Palaszczuk Government is enthusiastic about investing in events like the Noosa Classic because we know they encourage tourism, support local jobs and our economic recovery plan.

“In 2019, the Noosa Classic brought more than 1,280 visitors to Noosa, contributing more than $509,000 to the local economy and welcome media publicity for the region.”

The 2019 event achieved – 

• $1.4 million added to the local economy over the event weekend.
• $500 on average was spent by one Noosa Classic rider each day of their stay.
• $1.5 million was total achieved media value.
• And 98% of riders said they would recommend the Noosa Classic to a friend! 

Tourism Noosa has also returned as a Major Partner. Tourism Noosa CEO Melanie Anderson said the organisation has been a proud partner of the Noosa Classic since the debut event in 2018. 

“It is encouraging to see the event evolve and the addition of the new Rouleurs course will see more riders getting out and about discovering the best of our beautiful Noosa hinterland,” she said.

In addition to the government partnerships, event organisers are thrilled to have international brands such as Volvo, BMC, MET, Fizik, Deloitte, GU Energy, Schwalbe, Orbea on board.

Local partners including R&W Noosa Holidays and Cancer Council Queensland are also supporting the event. 

About Bicycling Australia

 Bicycling Australia is the nation’s most established and highly respected cycling media platform. The brand is home to four national Gran Fondo events: the Bowral Classic, Mudgee Classic, Noosa Classic and Clare Classic – making it the number one provider of Gran Fondo cycling events in Australia.