Solar D sunscreen, developed and commercialised in Australia, is an innovative new product that promises to revolutionise the sun care market by finally allowing users to properly protect themselves from harmful sun damage without preventing the production of vitamin D.
Vitamin D, often referred to as the “sunshine vitamin”, is required for the absorption of calcium by the body, and is therefore essential for strong bones, muscles and general well-being.
A vitamin D deficiency diagnosis is often met with a recommendation for some SPF-free time in the sun – that’s not ideal if skin cancer is a concern! Luckily, Mr Armstrong, a US-based inventor, and the makers of Solar D have delivered a solution to this dilemma by producing a sunscreen that provides the user with an SPF 50 rating of sun protection, whilst at the same time allowing for some vitamin D synthesis. The unique formulation of sun screen agents is cleverly designed such that it selectively permits some of the UV rays at the particular wavelength used by the body to synthesise vitamin D to penetrate the skin, while blocking out the UV rays at the wavelengths that are responsible for the damaging effects of the sun.
Solar D products have been widely promoted by celebrities such as Sally Fitzgibbons, the NSW Waratahs Super Rugby team, the BBL Sixers Cricket team and Jules Sebastian.
Patent protection for the Solar D product has been made in Australia, New Zealand and Japan. Solar D can look forward to obtaining similar rights for this ground-breaking invention in the US, Europe, Canada and Brazil.
